Nokia set Jan. 11 in the U.S. launch of smart phones equipped with Windows Lumia 710, take the first step to counterattack the U.S. market. (Bloomberg News).Finnish mobile phone maker Nokia (Nokia) and the fourth largest U.S. carrier T-Mobile USA announced that next year, January 11 will be launched in the U.S. equipped with Microsoft Windows Phone platform smartphones Lumia 710, want to counterattack the U.S. market in one fell swoop.
Nokia and T-Mobile products in 14 New York press conference announcing that, Lumia 710 price of $ 49.99 will be tied around the U.S. This entry-level Nokia smartphone end of October the launch of two mobile phones one of the Windows platform; the other is a higher-order Lumia 800. Nokia introduced the first choice in the United States Lumia 710, show this wave of attack for the U.S. market more price-conscious first locking consumers.
Nokia’s U.S. subsidiary president of Webber (Chris Weber) said the choice of the holiday season after the launch of the Windows platform phone, you can avoid the competition, and Nokia plans to launch products with a large number of TV commercials, including promotional activities.
Nokia is far behind in the smartphone market, powered by Apple’s iPhone and Google Android platform device, executive Yiluo Pu (Stephen Elop) to reverse the tide of the smartphone market, powered by Microsoft’s system hopes in the new product. Yi Luopu declared last month, Nokia and “several U.S. carriers,” to launch mobile phone equipped with Microsoft Windows platforms.
New York’s independent analyst Ku Yiti to that selection and T-Mobile Nokia launched low-priced models, is not easy battles started the first U.S. labor market. Ku Yiti can say, “The second largest U.S. carriers AT & T did not join the first sale of new aircraft, more or less a little disappointing.” AT & T flat last month, said director Laurie, AT & T has launched the Nokia Windows phones next year and negotiate.
Weber said that Nokia selected and combined to push the new T-Mobile cell phones, aimed at high prices is concerned, the operation is too complex and has so far kept at a distance of smartphone customers. Nokia counterattack the U.S. market, Lumia 710 is only the beginning, the future still offensive.
Webber said: “We will launch a series of installations in the United States, including price, user experience and product companies in the telecommunications business.” He also said that Nokia will actively participate in the opening January 10 in Las Vegas Consumer Electronics Show (CES), to the community to show “Nokia will come back in the United States.”